CCBA is the eighth largest Coca-Cola authorised bottler in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume. With over 14,000 employees in Africa, CCBA group services more than 800,000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte.
As an Account Developer at CCBA, you will be stepping into a career path that is designed to grow future sales leaders. You’ll gain hands-on experience in owning a territory, mastering frontline execution, and seeing your direct impact on customer growth and business performance. Along the way, you’ll benefit from structured learning and development, exposure to world-class digital tools, and the opportunity to collaborate with a diverse and ambitious team. Most importantly, you’ll experience the pride of representing one of Africa’s most loved brands while building a career that blends professional growth with real community impact.
Key Duties & Responsibilities
- Deliver sales targets and grow market share in your assigned territory.
- Build trust and long-term value with customers across outlets.
- Execute trade marketing and promotional activities to CCBA standards.
- Use digital sales tools to track performance, manage orders, and drive visibility.
- Collect market insights and spot opportunities for new business.
- Own equipment placement, stock rotation, and compliance in line with company policies.
- Champion CCBA’s purpose – uplifting communities while driving growth
Skills, Experience & Education
Skills:
- Driven to make an Impact
- Thirsty to Learn
- Genuinely Caring for customers, teams and communities
- Willing to take ownership of their territory and lead through frontline execution
Experience:
- Recent graduate OR equivalent experience in Sales, Marketing, or Business
- Strong commercial orientation and numeric literacy
- Comfortable using digital tools and platforms
- Proficient in English (additional languages advantageous)
- Evidence of drive, resilience, and initiative (through projects, part-time jobs, or leadership experience
Qualifications:
- Graduated with a minimum qualification or an undergraduate degree
Behaviours:
- Excellent commercial and learning agility – quickly grasp new tools, systems, and product knowledge
- Driven to grow and advance – with strong alignment to CCBA values
- Customer-centric in mindset and action
- Embraces feedback and change with a proactive attitude
- Values teamwork, accountability, and cross-functional collaboration
Competencies:
- Passion for field execution (enjoys being in-trade, not office-based)
Sales acumen (basic math, stock management, profit conversations) - Digitally enabled (confident with apps, systems, online tools)
- Curiosity & insight-driven (asks questions, observes customer behaviour)
- Relationship building (customer trust, sustainable relationships)
- Adaptability & problem solving (handles pressure, learns fast)
